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Download beyond eye care target for free6/17/2023 ![]() ![]() ![]() This will see a majority of smokers taking up alternative nicotine products that are less harmful.Īll over the world, tobacco kills half of its users and according to World Health Organisation (WHO), smoking kills more than 8 million people each year. This mark was an upward revision of their 2019 integrated report target, where PMI had initially earmarked between 38 and 50 percent of their revenue to come from smoke-free products by 2025. In 2021, during their virtual Investor Day commemorations, Philip Morris International (PMI) announced an ambitious target to accelerate their vision toward a smoke-free future by ensuring that smoke-free products account for more than 50 percent of the company’s total net revenues by the year 2025. ![]()
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